Everyone Loves You, But Nobody Cares

“Everyone Loves You, But Nobody Cares”
by Michael Aaron Gallagher

So what do you do when everyone loves you, but nobody cares?

Whether you work for a small business or a Fortune 500 company, everyone faces that moment when their brand or their value as an employee reaches a point of stagnation. You’re respected among your peers, you have name recognition in the industry, you’re good at what you do, but for some reason people start to lose interest in you.

That’s the moment when you have to do a few very important things:

1. Return to the Beginning – In the movie The Princess Bride, Inigo Montoya goes “back to the beginning,” after he can’t seem to accomplish his life goal. Until you retrace your steps, you won’t be able to realize the importance of timing and opportunity, and what got you where you are today. For individuals it may be as simple as re-evaluating your career goals and your personal priorities, while for companies it may require studying your mission statement and your business plan to find out if you’re still on track. You may achieve that goal, but it may come in a way you never expected.

2. Practice the Fundamentals – Like any good athlete, you have to practice the fundamentals of your game. Your company may be the best at what it does, but sometimes you can improve your performance and increase your sales even more by working on the basics. But be careful: sometimes you can be too perfect. In fact, there have actually been studies that suggest that people who put flawless studio portraits on their social networking sites have fewer responses because people fail to identify with them. Focus less on the fancy marketing and your sales pitch, and more on the content.

3. Image is Everything – Once you’ve determined where you want to go and you’ve practiced the skills you will need to get there, it may be time to reinvent yourself. Every now and then you have to change – not the product, not the service, or even the behind-the-scenes operations, but how everyone sees you. You may be doing everything right on the inside, but your message may be getting lost in translation.

In the end, people may love you, but you have to make them care.

“Everyone Loves You, But Nobody Cares”
Copyright © 2008 by Michael Aaron Gallagher

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