Victoria’s Secret Angels: Too Very Sexy
“Victoria’s Secret Angels: Too Very Sexy”
by Michael Aaron Gallagher
When Victoria’s Secret (NYSE ticker symbol: LTD) CEO Sharen Turney announced that the company had strayed from its original image, I couldn’t help but wonder what would happen to Adriana Lima, Miranda Kerr, Alessandra Ambrosio, and Heidi Klum.
Victoria’s Secret fashion models have become superstars because of the company’s ability to capture what is sexy and alluring. It is more than underwear and lingerie, it is about an image and a lifestyle. And for years Victoria’s Secret has set the standard for what is “very sexy.”
In fact, Victoria’s Secret models often become fashion icons. Marisa Miller is the 2008 Sports Illustrated Swimsuit Issue covergirl. Adriana Lima is one of the most successful Victoria’s Secret models, representing several companies, including Maybelline New York in addition to the Limited brand. She currently makes an estimated $6 Million per year according to Forbes magazine. Gisele Bundchen recently left the company after failing to receive a raise on her $5 Million dollar salary.
And each year it seems they are adding a new angel to their exclusive modeling lineup.
The Victoria’s Secret fashion show has become an iconic event, once even responsible for crashing computers around the world as too many people watched it online. It is an event that draws the hottest musical acts and some of Hollywood’s biggest celebrities.
Of course there is a fine line between what is provocative and what some may find offensive, but Victoria’s Secret is taking a big gamble if they walk away from the image they have worked so hard to build. Their models have become household names, and many people buy their lingerie and beauty products because they are so effectively promoted in their catalogues, on billboards, and in stylish television commercials.
The advertising is primarily what drives their sales. Don’t be fooled, women may not appreciate some of the sexy advertisements, but when their man sees Adriana Lima in a flyaway babydoll, chances are their sales will go up anyway.
The moral of the story is you can never be too sexy. In the modern era of advertising it is even more important than ever to captivate your audience and to attract attention. If Victoria’s Secret isn’t careful, they will find that plenty of their competitors are willing to bring sexy back.
“Victoria’s Secret Angels: Too Very Sexy”
Copyright © 2008 by Michael Aaron Gallagher
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